More than Keywords: 7 Concepts of Advanced On-Page SEO

You can print it out or make a copy of the Google Doc to use when publishing pages or running content audits. Heading tags also enable Google to surface your page in results for more specific queries related to the page, allowing you more opportunities to appear on the first page of Google. The biggest thing to remember with headings is to make sure they’re descriptive.

Write Captivating Title Tags

Since On-Page SEO is entirely under your control, it is considered the foundation of a well-optimized website. To improve on-page SEO, you need to familiarize yourself with the on-page factors search engines look at to understand the content of a webpage. A healthy site includes regular content updates, a ranking factor known to search engine as “freshness.” Good content puts you on the search map, new content can keep you there. The URL of a page, which is also known as a slug, is a permanent link.

Enter your links

If you’re using the HubSpot template, In column O, define just one topic per page. In this section, we’ll be using this template as a guide as we walk you through a checklist for your on-page SEO management, step by step. Add engaging and relevant visuals to your content to break up large blocks of text and make it more visually appealing. In addition to your URL, title, and headers, you’ll want to add your keyword throughout your web page(s). Sprinkle your keyword throughout your content as well where it fits naturally. Now that we’ve covered the elements of on-page SEO, let’s dive into our checklist that you can use when optimizing individual pages on your website.

• Remember, the key to effective on-page SEO is not to trick search engines but to create a valuable and accessible experience for your users.
• Download the free Google Quality Rater Tool to get the kinds of insights on your content that actually improve your rankings.
• If you’re unsure how fast (or slow) your site is, check out your Core Web Vital scores using the report in Google Search Console.
• And ranking your videos on Google (or YouTube) comes with its own set of challenges.

It’s not keyword density, it’s term frequency–inverse document frequency (TF-IDF). Special thanks to Bill Slawski, whose posts on SEO By the Sea led to much of the research for SEO Anomaly this work. On-Page makes it easy to rank on Google, you’ll wonder how you ever did without it. Enterprise plan features up to 2000 Stealth AI articles and the full On-Page optimization suite.

A reader should be able to get the gist of the page just by skimming the headings. No, Google has stated that social media signals do not impact website page rankings. Some marketers disagree, citing a correlation between high social shares, for example, and high rankings. All in One SEO provides an easy way to add author bylines to articles. You can also add a second byline for a reviewer or a fact-checker. Some types of schema markup can also add visual flair to your search snippets, and that can increase click-through-rates (CTRs), as Milestone Research has shown.

For example, in Shopify, go to a product page and scroll to the “Search engine listing preview” and make changes as desired. Meta tags are snippets of text, formatted as HTML code, that describe the content of a webpage. Social media platforms also leverage this meta information when serving content to their users.

Simply increasing internal links pointing to your 1-3 most important pages can boost their ranking. But if a searcher enters a different keyword and Google wants to display your page, it’ll pull text from your page that closely matches what the searcher’s looking for. A sitemap is a file containing a list of all pages on your site. Alt text (alternative text) within images is a principle of web accessibility, and is used to describe images to the visually impaired via screen readers.

You must follow Google’s E-E-A-T guidelines to rank better by providing valuable, accurate, and well-researched content. While both are crucial in a website’s ranking and visibility, On-Page SEO provides more control over optimizing web pages. When you start typing a query in Google Search, you are presented with a list of possible phrases to use in your search. This means that to make your content more relevant to broad topics, you need to enrich your content with related keywords. This is necessary to determine what search terms users are typing in the search box and create content that satisfies their intent.

Highlight what’s unique about your article and include your main keyword. Alt text, short for alternative text, is a short description of an image. When you’re editing a page in WordPress, click on an image to add alt text. A field labeled “Alternative text” will display in the right sidebar under the block tab. When you click on Focus Keyword, you’ll see an analysis of how you’ve used your target keyword.